Inspire. Educate. Empower.
This is our Hong Kong, an amazing city yet families live in poverty, animals are abandoned daily, and the environment is suffering.
We believe that with compassion, we can change the future. This is the WHY of Charitable Choice. To inspire, educate and empower you to be part of that change.
A group of passionate Hong Kongers working to improve the community in which we live.
We are Hong Kong's go-to charity platform that makes donating to charity easy and interactive.
Charitable Choice was registered in 2010.
All donations are tax deductible.
Because we care!
Hong Kong is our home and we’re in it 100%.
Board of Directors
A native English and Cantonese speaker, Rowena Hoy has 20+ years experience in the private and public sectors across multiple industries. Her expertise is in strategic planning, communications and development. Rowena is an animal lover and regularly supports animal charities. A life-long Hong Kong-er, Rowena is passionate about this place she calls home and is proud to be part of Charitable Choice.
Sammy Fang heads DLA Piper's Compliance and Investigations Practice across Greater China. His experience covers a wide range of industries from life sciences to retail and fashion. Sammy has handled crisis, disputes and investigations across multiple jurisdictions including Asia and Australia. Sammy has been a keen contributor to DLA Piper's CSR and pro bono efforts since 2008.
Carol has extensive experience in public accounting and investment banking, along with entrepreneurial experience from founding her own education centers. Having witnessed the power of community support in Hong Kong, she is passionate about giving back. A long-time volunteer with Charitable Choice, she has seen firsthand how the platform makes giving easy and impactful. She is thrilled to continue contributing to its growth and mission.
Kate Geary brings over 20 years of global experience in people and talent leadership. She has led HR functions through global expansion, mergers and acquisitions, and cultural transformation, always with a focus on building inclusive, high-performing environments. Beyond her professional career, Kate is a competitive athlete and co-leader of several HK based LGBTQ+ groups. She is committed to fostering trust, belonging, and authenticity in every community she serves.
Eugene Hsia is an angel investor in the technology sector. He was the Chief Corporate Development Officer at The Hong Kong Science & Technology Parks Corporation. He has over 29 years of deep technology knowledge, specialising in technical infrastructure, software applications and services consulting. Believing his 3 children are his greatest startups yet, Eugene strongly supports children charities and environmental protection.
Cheryl Wilson made her charitable choice in 2010, leaving the corporate world to establish Charitable Choice. Impressed and amazed by the generosity of Hong Kong people but keenly aware of the serious social issues plaguing a significant portion of the local community, Cheryl decided to establish an interactive platform to encourage charitable giving to support a wide variety of causes.