Inspire. Educate. Empower.

This is our Hong Kong, an amazing city yet families live in poverty, animals are abandoned daily, and the environment is suffering.

We believe that with compassion, we can change the future. This is the WHY of Charitable Choice. To inspire, educate and empower you to be part of that change.


A group of passionate Hong Kongers working to improve the community in which we live.


We are Hong Kong's go-to charity platform that makes donating to charity easy and interactive.


Charitable Choice was registered in 2010.
All donations are tax deductible.


Because we care!
Hong Kong is our home and we’re in it 100%.

A photo of our board of directors from left to right: Eugene Hsia, Cheryl Wilson, Sammy Fang and Rowena Hoy

board of directors

Meet the Team

Directors' Profile

Rowena Hoy (Chair)

A native English and Cantonese speaker, Rowena Hoy has 20+ years experience in the private and public sectors across multiple industries. Her expertise is in strategic planning, communications and development. Rowena is an animal lover and regularly supports animal charities. A life-long Hong Kong-er, Rowena is passionate about this place she calls home and is proud to be part of Charitable Choice.

Sammy Fang

Sammy Fang heads DLA Piper's Compliance and Investigations Practice across Greater China. His experience covers a wide range of industries from life sciences to retail and fashion. Sammy has handled crisis, disputes and investigations across multiple jurisdictions including Asia and Australia. Sammy has been a keen contributor to DLA Piper's CSR and pro bono efforts since 2008.

Eugene Hsia

Eugene Hsia is Chief Corporate Development Officer at The Hong Kong Science & Technology Parks Corporation. He has over 27 years of deep technology knowledge, specialising in technical infrastructure, software applications and services consulting. Believing his 3 children are his greatest startups yet, Eugene strongly supports children charities and environmental protection.

Cheryl Wilson

Cheryl Wilson made her charitable choice in 2010, leaving the corporate world to establish Charitable Choice. Impressed and amazed by the generosity of Hong Kong people but keenly aware of the serious social issues plaguing a significant portion of the local community, Cheryl decided to establish an interactive platform to encourage charitable giving to support a wide variety of causes. 

Together, we make a difference in Hong Kong