About Us
Charitable Choice is Hong Kong's first Gift Card that benefits a wide range of local charities. We provide a unique solution to gift giving whilst raising much-needed funds for those less fortunate in our community.
Mission & Services
Our mission is to promote charitable giving and provide a secure platform for interactive philanthropy.
How it Works
Buy a Charitable Choice Gift Card to give as a gift. The recipient of the Gift Card completes the process by choosing a charity to receive the donation, making the gift a truly personal one.
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Crossroads was founded in 1995 by Malcolm and Sally Begbie, who never meant to start a charity. “We believed that the world had enough worthy causes,” they say. “The last thing we wanted to do was start another one.” Instead, they decided to come alongside those charities already in existence by helping them find the goods, funding, corporate partnerships they need to do their job.
Crossroads hosts thousands of visitors each year, who come to volunteer, experience interactive poverty simulations, shop at the Fair Trade café and Handicrafts shop or find ways their school or organisation can partner on development projects.