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Charitable Choice Awards 2021

Celebrating philanthropy in what has been a challenging year for everyone, but especially for charities, Charitable Choice is pleased to announce the winners of its annual awards.
In these unprecedented times, when contact has become restricted and “traditional” fundraising methods including flag days, cookie sales, raffle tickets, charity auctions and fundraising galas have all but stopped, online giving came into its own. Charitable Choice experienced a significant increase in the adoption of online charitable giving through direct donations, setting up of fundraisers and sending of charity gift cards, all providing the platform’s charity partners increased access to the financial support needed to survive and serve the community.
Now in its second year, the Charitable Choice Awards 2021 showcases the stellar efforts of users of the online giving platform across five categories.
2021 Awards Winners
•              Corporate Donor of the Year - Hong Kong Convention & Exhibition Centre (Management) Limited
•              Corporate Fundraising Campaign of the Year - Freshfields and Frank Marriott
•              Fundraiser of the Year – Patrick Law                
•              Charity Hero of the Year – Justin Chan 
•              Charity of the Year – Feeding Hong Kong
Our Corporate Donor of the Year winner, Hong Kong Convention and Exhibition Centre (Management) Limited (HML) purchased corporate pre-paid charity gift cards to support the community. "At HML, we show our care for the community by rethinking the way we allocate resources.  Since 2016, we have been purchasing gift cards from Charitable Choice and giving them to our loyal customers as birthday gifts. This solution fits well with our corporate social responsibility strategy, and feedback to this meaningful gift from our Chancellor Club members has been overwhelmingly positive. HML is honoured to win once again the Corporate Donor of the Year and we will continue to support Charitable Choice to make a positive impact to the community. " Monica Lee-Müller, Managing Director at HML said.
Freshfields raised over HKD 200,000 to support the Society for Community Organisation Limited (SOCO). They chose Charitable Choice to run their fundraising campaign given that their nominated charity did not have the digital platform and defers to Charitable Choice for online fundraising drives. 
“We felt compelled to do something for residents of caged homes, many of whom have seen their livelihoods completely upended by the pandemic. SOCO, with its long history of supporting the most underprivileged groups in Hong Kong, was an obvious choice of organisation for us to team up with,” said Teresa Ko, Freshfields’ China Chairman, who organised the campaign. “I’m delighted by the success of our joint campaign,” said Frank Marriott, who initiated the idea. “Our donors really came through generously to raise an amount that will make a real difference in the lives of the people who SOCO supports.”
Fundraiser of the Year – Patrick Law, an ultra-marathon runner without organised marathons to compete in during the COVID-19 pandemic, Patrick ran 100km from Yuen Long around New Territories via Kam Tin, Tai Mo Shan, Needle Hill, Shatin, Golden Hill/Tsuen Wan, 1000 Islands/Tai Lam Chung Reservoir and back to Yuen Long. His efforts raised more than $100,000 for his favourite charity Feeding Hong Kong
“I wonder if you are aware there are over 1 million people in Hong Kong living in poverty and Covid has made their lives very difficult. I like running, I run ultra-marathons for charity a few times a year but all of these events have been cancelled due to the pandemic. So luckily, I found Charitable Choice which is a great platform and I hosted a fundraising event for Feeding Hong Kong by running 100km on a solo and self-supported Everest and I am very happy that it has been a great success” remarked Patrick.

The Charity Hero of the Year Award - is set up to encourage our next generation and teach them the importance of caring about our community. This year’s winner is newborn Justin Chan whose parents Dina and David chose to direct the generosity of family and friends celebrating Justin’s birth towards support of three local charities, Mother’s Choice, Pathfinders and the Society for the Relief of Disabled Children. 
Justin’s mother Dina said “We wanted to fundraise for our son’s birthday so that we can share his birthday presents and other donations with the community in need. We are very thankful for Charitable Choice and we wish more people can find out about this charity giving platform and share the love.” 
“We are grateful to Dina and David and hope other parents are inspired by their decision to help create a legacy for their child to grow into and develop,” remarked Cheryl Wilson, CEO of Charitable Choice. 
Charity of the Year - Food bank Feeding Hong Kong continued to provide food assistance to people in need despite a series of severe disruptions to their regular channels of food, funds and friends. By reaching out to individuals and corporates for financial support to pivot and scale their operations, they were able to stay open throughout the pandemic, ultimately rescuing 726 tonnes of food and supporting a record 3 million meals for vulnerable families and individuals.
“We're truly honoured to have won the Charity of the Year award and are delighted to share this with all our volunteers, food donors, frontline charities and community partners. Partnerships are at the heart of all we do at Feeding HK and this award truly celebrates that. It’s equally a testament to the generosity of the Hong Kong community who responded when we called for help to feed those in need, and to the fantastic work of Charitable Choice in raising awareness of our work and providing a great platform for individuals and corporates to donate” shared Gabrielle Kirstein, CEO of Feeding Hong Kong.

“Despite the backdrop of what has been a challenging year for Hong Kong and the world, the past 12 months saw Charitable Choice facilitate over $2.1 million in donations for our charity partners, the highest annual figure since our inception in 2010. Social distancing due to the Covid pandemic restricted in-person charity fundraising events and online giving via Charitable Choice was perfectly positioned to fill the fundraising gap,” explains Cheryl Wilson, CEO of Charitable Choice.
Corporate Donor of the Year
  1. Hong Kong Convention and Exhibition Centre (Management) Limited
  2. Control Risks
  3. Play Studios Asia      
Corporate Fundraising Campaign of the Year
  1. Freshfields and Frank Marriott
  2. Slaughter and May
  3. Lenovo                         
Fundraiser of the Year
  1. Patrick Law - Run 100K for Feeding Hong Kong
  2. Lee Fitzhenry – Everesting for Feeding Hong Kong
  3. Michael Groll – The Big “4” Birthday Fundraiser            
Charity Hero of the Year (Youth)
  1. Justin Chan 
  2. Angela Ruan
  3. Clayton Lo            
Charity of the Year
  1. Feeding Hong Kong 
  2. Society for Community Organization
  3. Helping Hand

Hong Kong Facts

1.4 Million

Live below the poverty line
Source: HK Poverty Situation Report 2019

5 Million plastic bottles

End up in the Hong Kong landfill daily
Source: Plastic Free Seas