In 1996, the Senior Citizen Home Safety Association (SCHSA) was founded by Ir. Albert J. Cheng (GBS, RPE, FHKIE, JP), Dr. C.K. Law (GBS, JP), and a group of passionate individuals, in response to a prolonged cold spell during which more than one hundred elderly living alone were found dead. The Association is a self-financing social enterprise and charitable organization in Hong Kong that offers 24-hour personal caring and emergency assistance services to the elderly and others in need through our core service, Personal Emergency Link, with the mission to enhance the living quality of the elderly in the community through the use of technology and people-oriented services.

SCHSA is a believer in technology, leveraging ICT advancements to establish efficient, cost-effective service platform that provides territory-wide service to our users. In recent years, SCHSA has developed a series of services - including PE Link, the award-winning Mobile Link Service, Safety Phone Service, e-Care Link Service, eSmartHealth Service, etc., as our continuous effort to enhance the living quality of the elderly in the community, extending the specialized SCHSA Call and Care support from indoor to outdoor environments.

The Association solicits sponsorships and donations from the general public and operation surpluses to support the provision of life-long free Personal Emergency Link and Mobile Link services to the elderly who are in financial difficulties and others in need.