board of directors

Cheryl Wilson

Cheryl made her charitable choice in 2010, leaving the corporate world to establish Charitable Choice. Impressed and amazed by the generosity of Hong Kong people but keenly aware of the serious social issues plaguing a significant portion of the local community, Cheryl decided to establish an interactive fundraising platform to encourage charitable gifting to support a wide variety of causes. 

As CEO, Cheryl drives the continued development of the Charitable Choice platform, with the support of her Board of Directors, all of whom (including Cheryl), volunteer their time and expertise.

Eugene Hsia

Eugene is a passionate technology executive with 25 years of global experiences. He has worked with large technology firms such as HP, IBM, and lead a worldwide team in his last corporate role at Agilent Technologies. Eugene is also an entrepreneur at heart, having successfully sold a startup in Silicon Valley at the age of 27. He now spends his time investing into and nurturing startups around the world. Believing his 3 children are his greatest startups yet, Eugene strongly supports children charities and environmental protection.

Nifraz Rifaz

Nifraz is a Senior Strategic Communications Manager with 15 years of experience in transforming market reputation and cultural behavior by creating innovative change communications strategies for HSBC, as well as non-profits in Hong Kong, London, and Colombo. His areas of specialization include driving customer retention, stakeholder engagement, and market expansion for global, regional, and local markets by collaborating with cross-functional diverse teams. Nifraz is a published author, and his work has been translated into other languages.

Rowena Hoy

A native English and Cantonese speaker, Rowena has 20+ years experience in the private and public sectors across multiple industries. Her expertise is in strategic planning, communications and development. Rowena is an animal lover and regularly supports animal charities. A life-long Hong Kong-er, Rowena is passionate about this place she calls home and is proud to be part of Charitable Choice.

Sammy Fang

Sammy Fang heads DLA Piper's Compliance and Investigations Practice across Greater China. His experience covers a wide range of industries and areas of specialty such as life sciences, technology, banking and insurance, consumer and household products, retail and fashion, manufacturing, FMC, and hospitality and leisure. Sammy has handled crisis, disputes and investigations across multiple jurisdictions including China, Hong Kong, Australia, and South East Asia. Sammy has been a keen contributor to DLA Piper's CSR and pro bono efforts since 2008.